Getting Started with Alfred: Analyzing Results and Exporting Lists
Welcome back to Alfred, the all-in-one email threat detection and validation service. In our previous tutorial, we walked you through the process of uploading and hygiening your email list. Now that you’ve completed the hygiene process, let’s explore the results and learn how to export your optimized list for successful email campaigns.
In this guide, we’ll take a closer look at each category in the list details and discuss their significance. Let’s dive in!
Accessing List Details
To begin, visit the Alfred website and log in using your credentials. If you’ve forgotten your password, don’t worry, you can easily reset it on the login screen using the “Forgot your password” button.
Once you’ve logged in and are on the dashboard, navigate to the “Recent Activity” section, where you’ll find a list of the hygiened lists. Choose the list you want to analyze and click the “View Details” button under the action column.
This will take you to the “List Detail” page, where you can explore the various categories and gain valuable insights into your list.
Understanding the List Detail Categories
On the “List Detail” page, you’ll find seven category tabs:
- Deliverability Status,
- Threat Level,
Once you export your list, each of these categories becomes a separate column in your report that you can use to determine who you wish to send to.
This tab provides a simplified overview of your list based on mailing intent and email worthiness. What Alfred does is assign each email a score of 1-10 and use this unique scoring system to create each category’s final score:
- “Best Deliverability” percentage describes what Alfred determined to have the highest deliverability rates. Think of it as the most likely to be a real email address created by a real person, or a real company. Each of these emails was scored between 7 and 10.
- “Maximum Reach” are emails that include the “best deliverable” plus emails that are likely deliverable with low-to-moderate threat levels. Each of these emails was scored between 6 and 10.
This tab combines deliverability and risk factors to provide guidance on sending to specific email addresses. There are 3 qualifiers that tell you how safe it is to send to these email addresses.
- “Safe_to_send” is an email address that is deliverable and has low-to-no threats detected. Alfred has run its check and is telling you that this is a good and safe email to send to.
- “Send_with_caution” are email addresses that are possibly deliverable or have an elevated threat level. Proceed with caution.
- “Do_not_send” Email addresses that are undeliverable or have a high threat level detected. These should be taken out of your list and not sent to.
In this tab, you’ll find the rating given to each email address using Alfred’s 1-10 scoring system. The percentage in each category represents the distribution of scores.
This tab indicates the likelihood of an email being delivered. It includes four sections:
- “Deliverable”: Emails that passed Alfred’s check and are likely to be real and deliverable.
- “Possibly deliverable”: Emails with quality issues that may result in bounces or low engagement.
- “Undeliverable”: Emails that do not exist or contain spelling errors.
- “Unknown”: Emails with an undetermined deliverability status due to slow or unavailable mail servers.
This category evaluates the potential threat posed by each email address. It includes four sections:
- “Low”: Emails with a low threat level (scores between 7 and 10).
- “Moderate”: Emails with a moderate threat level (scores between 4 and 6).
- “High”: Emails with a high threat level (scores between 1 and 3).
- “Undetermined/Unknown”: Emails for which a threat level couldn’t be determined.
This tab provides detailed reasons for the deliverability status assigned to each email address. It breaks down the factors influencing the status.
This tab allows you to group your contacts by internet service providers (ISPs) or filter companies. This information is useful if you want to send campaigns to specific providers or troubleshoot issues with particular providers.
Exporting Your List
Once you’ve analyzed the list details and are ready to export your optimized list, click the red “Export List” button. You will see a pop-up with two options. “Download list” and “Klaviyo”, if you have a Klaviyo integration. Once you hit “Download”, a pop-up window will appear with 3 options:
- All: This option exports the entire list, giving you the flexibility to filter and segment it based on your preferences.
- Best Deliverability: This exports a list that includes emails with the highest deliverability rates and lowest threats. It aligns with the “Objective” tab described above and is ideal for warming up or fixing reputations.
- Maximum Reach: This exports a list that includes emails with low-to-moderate threat levels. It also corresponds to the “Objective” tab and is suitable for those with established IP and domain reputations.
Choose the desired option by selecting the round radio button and click “Download”. Your file will be downloaded to your local hard drive, ready for use.
Your list is downloaded!
Congratulations on successfully analyzing the results and exporting your hygiened email list using Alfred’s powerful features! You now have valuable insights into your list’s deliverability, risk factors, and potential threats. With this knowledge, you can create targeted and effective email campaigns, resulting in improved open rates and enhanced sender reputations.
In the next tutorial we’ll explore the advanced export features and help you further optimize your email marketing efforts with Alfred.