Navigating Google and Yahoo’s 2024 Email Requirements: A Guide to Email List Hygiene with Alfred
The approaching changes for bulk senders, which were announced a few weeks ago by Google and Yahoo, shouldn’t distract you from fortifying your email marketing strategy for a successful 2024. A good email list lies at the heart of any effective email marketing campaign, significantly influencing email deliverability, minimizing bounces, and mitigating the risk of spam markings. Moreover, a healthy list fosters higher engagement, enabling a broader audience to interact with your email content. Despite its critical importance, maintaining optimal email list hygiene can pose challenges. Let’s dive into a set of practical tips to implement a foolproof email list hygiene strategy.